Brand Identity
"Rote'ach" (boiling hot) is a tea festival that brings the value of instability to the front. The brand is based on the physical behavior of water molecules under different boiling temperatures. Each tea package is designed with its own unique pattern, representing the combination of both the optimal boiling point and steeping time for that tea kind. The result is a brand that exploring the balance and the boundaries of materials and objects.
Bezalel Academy of Art and Design, 2021
Supervised by Ernesto Bijovsky