A website dedicated to the iconic “Clal” center in Jerusalem. The website consists of two modes: One presents useful information to the user, and the other reveals myths and strange stories that took place in the building through exclusive hidden pages (Easter eggs). The user can enter those hidden pages through random triggers that are planted in the website’s regular pages, for example – they can be revealed by hovering over some elements. When the user returns to the regular page, the element will remain there disrupted, hinting how you can return to the hidden page. The design for both hidden and regular modes is inspired by the brutalist style of the building. The color palette for the normal mode creates an effect of light and calmness, while in the hidden mode the palette creates an effect of darkness.
Bezalel Academy of Art and Design, 2018
Supervised by Avital Benezra, created in collaboration with Dinara Abdullina