The Challenge
Developing an application that positions Isracard not only as a credit company but also as a growth partner for its customers. The app enables easy and convenient financial management and tracking, allows for seamless transactions with minimal friction, and integrates sales offers organically.
The Solution
We have established new information architecture that allows for intuitive navigation, comprising both a bottom navigation menu and a top navigation menu. We introduced a 'Status' tab that consolidates all the client's financial products in one place, created an 'Actions' tab organized hierarchically by usage, and added an 'Opportunities' tab for Isracard services and benefits.
We infused brand shapes with functional meaning
Color coding as a tool for quick differentiation between card types
