The Challenge
As a payment processing company aiming to expand its customer base among small businesses, Nayax seeks to create a friendly and seamless process across various touch points. This includes the marketing website, purchase process, onboarding and app.
Target Audience Characteristics
🏋🏽♀️ DIY Nature
Nano merchants handle all aspects of their business independently but seek support along the way
Nano merchants handle all aspects of their business independently but seek support along the way
✨ Simplicity & Efficiency
Designing solutions to minimize complexity, focusing on core needs and high-stakes moments like payment
Designing solutions to minimize complexity, focusing on core needs and high-stakes moments like payment
🤝 Human Support
They value quick, real-time assistance from service providers to resolve issues efficiently
They value quick, real-time assistance from service providers to resolve issues efficiently
🛍️ Third Party (the shopper)
Every interaction is crucial, as merchants are the sole face of their business, emphasizing the importance of quality service
Every interaction is crucial, as merchants are the sole face of their business, emphasizing the importance of quality service
Simplicity & Efficiency
Clear 'Baby steps' that create sense of capability
Celebration
Using achievements and animated progress screens that provide sense of accomplishment
Proactiveness
We created a management area that centralizes the business overview, helps identify trends, and fosters growth
Third-Party (the shopper)
The screens requiring shopper action were designed with dual perspectives, emphasizing key information
