The Challenge
Since launching the yes+ app five years ago, the streaming app market has continued to evolve, raising the standard for watching experiences. yes+ aimed to enhance the experience for its customers by focusing on original content and a seamless, cinematic user experience, positioning it as a premium product in the local market.
Project Goals
01 Creating an intuitive and inviting browsing experience
02 Designing promotional components emphasizing yes's cinematic experience
03 Raising awareness of kids and teens profiles
04 Adapting the teens profile to their dynamic watching habits
05 Redesigning and reorganizing the main navigation
02 Designing promotional components emphasizing yes's cinematic experience
03 Raising awareness of kids and teens profiles
04 Adapting the teens profile to their dynamic watching habits
05 Redesigning and reorganizing the main navigation
I explored layouts that could accommodate trailer playback, display information, and preview additional content
Wide aspect ratio to enhance cinematic experience
Profiles tab as a gateway to profiles types
All content in one place
New Clear & Clean Navigation bar
A design system that enables scalability and supports multiple platforms
